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Sometimes, it's just impossible for people to attend your event live. There are travel arrangements to make, an investment in a hotel room, scheduling conflicts, as well as time away from the business and family. It's a lot to compete with to get people to come to your event. And it doesn't necessarily mean just because they can't make it, that they don't want your information. It doesn't mean they don't want to be with you live. There's just a lot to consider, and you need to consider that when you decide whether to add live streaming as an option.

One important tip you need to know if you decide to add live streaming to your events is you don't want to announce it until the last week or ten days before the event starts.

Remember, you want as many people in the room with you as possible, and if you tell everybody up front that you're going to offer this as a live stream, who's going to come? Who's going to spend the extra money to come to your event? There may be a few people who would rather be there in person, but you take the chance of significantly decreasing your numbers if you announce this option too early.

The key is to market the live stream right before your event. And, you want to market it only to people who haven't signed up for the event. Don't market this option to people who have already committed to coming in person.

Now, you'll have clients on the live stream, who pay to view your event that way. And you'll use one of the services available to create your live stream page, with your handouts and whatever you're giving to your in-person clients. But here's something else that you'll need to do...

Keep your live stream guests involved.

If you have exercises, have them do the exercises with you. Encourage them to participate. Give them a specific email address to send their questions to, and encourage them to send questions. Avoid using just the chat box, because they want their questions answered too and there's a greater chance of their question being missed if they type it into the chat box.

There's a lot opportunity and benefits to live streaming your events that will provide additional revenue for your events. You just need to decide if you're going to offer it, and when you do, use it properly.

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Article Source: http://EzineArticles.com/7616575

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